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This research finds you to definitely lower cultural assortment between sales rep and you can customers limitations brand new depth accomplished by the new interpersonal, intercultural relationship Even if implementing IMT (Cupach and you will Imahori, 1993; Imahori and you can Cupach, 2005) indicate you to reduced cultural diversity is always to boost facts regarding the telecommunications between sales agents and you may users, and you may prompt better matchmaking between the two because it Read More
